Give Interested Visitors Good Reasons and Methods to Take Action
If you’ve attracted more of the right website visitors and presented the right content to engage potential buyers, you’ve probably developed bona fide interest that leads more visitors to “drill down” into your website. Now what?
Once you have adequately fulfilled the visitor’s need for relevant information, you’ve also earned the right to ask interested parties to take a mutually beneficial action. At the right point in the website journey, you must invite prospects to take a specific step that will do two things — fulfill their interest in us and fulfill our interest in them. It’s amazing how many websites fail to even extend this invitation at all. Have you ever wanted to contact a company, but couldn’t find a phone number or contact information anywhere on the website? WebEchoes can help to strategically place contact points that are obvious and pervasive throughout your website.
Even more common is the tendency for websites to invite an action that is out of context, too burdensome or too far down the road to fulfillment. If your site answers every question needed to decide whether to buy, or more importantly whether NOT to buy from you, you may actually have discouraged the prospect from taking the next step to contact you. It can be a fine line between developing interest and giving away the store. WebEchoes offers the expertise to help you to attract the right kind of visitors, who are most likely to convert, and also optimize conversion of interested visitors into prospects.