It stands to reason that attracting more potential buyers to your website is a critical prerequisite for getting more inquiries from your website. That's why you should make it a priority to build more visitor traffic from the right kind of visitors — those who are most likely to convert into interested prospects.
The latest research shows that as much as 80% of first-time website visitors will come to your site via search engines! Therefore, an effective online marketing strategy must include a plan for building traffic from online search sources. WebEchoes is a Cincinnati SEO company that implements website traffic building strategies including; Search Engine Optimization for enhancing your company's rankings and referral traffic from "organic" (unpaid) search results and Pay-Per-Click (PPC) Search Engine Marketing for driving traffic from sponsored (paid) search engine results. Both search programs start with comprehensive "keyword research", which is essential to determining the specific search queries and categories that will focus our effort and investment.
But building traffic volume is not enough. It does no good to attract visitors who would never have an interest in what you're selling. Especially if you're a B2B marketer, it is critical to attract the right kind of people — those who have the potential to influence buying decisions related to your product or service. Any search engine program must be targeted to your market, which takes us back to the basics of marketing and understanding who your customers are . . . or will be.
WebEchoes uses comprehensive keyword research, which is incredibly useful in finding out which specific phrases and terms that your potential buyers are searching for in your market space. This not only helps target SEO and PPC programs to the right people and bring the right referral traffic to your site, but can also help create the right content that resonates with these potential buyers when they "land" on your website.