To market your products or services on the web, your site must
offer a clear and meaningful message that connects with your
target markets. You don't have a lot of time to make that
connection because web site visitors typically have miniscule
attention spans. And don't make the mistake of thinking that
content that is meaningful to you is also meaningful to your
customers and prospects. You must understand what truly matters
to your prospects and customers to be successful on the web.
Usable:
Your content must also be usable or your visitors will
simply click and exit in a millisecond - perhaps never to
return. This means that site navigation must be organized into
logical, easy-to-understand content choices that matter to your
specific audience. The general rule of thumb is the further a
visitor is willing to drill down into your site, the richer your
content can be. At the initial entry point, content must be
"lean", visual and obvious. Put your visitor's
time-deficient world at the center of your web design.
Actionable:
Have you ever visited a web site that grabs your interest
and leads you to the brink of taking action, only to discover
that you're not sure what to do next? If the visitor has to
search more than a few seconds to make an online request, get
more answers or find a solution, they're going to lose interest
and take leave of your meaningful, usable content. The most
meaningful marketing content falls short if the interested party
isn't immediately led to an action step
We certainly have no intention of making that mistake here,
so here is a specific action you can
take . . .
Click here to get
a Web Site Audit from WebEchoes.
TM
Meaningful: